David Hornaday

Multi-faceted Business Leader

Dave provides nearly 40 years of broad and accomplished executive leadership in a wide range of business disciplines. He has a proven record of successfully leading companies, projects and teams to actionable solutions across diverse business problems created by explosive growth, bankruptcy, international market expansions, mergers and acquisitions, closely held and private equity ownership and change management.

He also provides industry insights to financial institutions and large consulting firms along with business guidance to smaller local firms. He has extensive experience and strength in leading and building teams in industrial marketing and human resource management.

While Dave spent his entire professional career with one company, he held a wide variety of leadership roles in a corporate environment that went through several significant changes. From creating substantial growth as a director over several small divisions in the US to leading the marketing efforts of a global market leader, Dave has demonstrated the ability to learn, adapt and manage changing roles and changing cultures. In addition, he accepted the challenge of establishing and building an HR organization that improved employee performance while favorably impacting the cost of operations. Beyond these roles, he played a key role in improving supply chain functions and production efficiencies, developed new brand strategies and product lines as well as leading corporate communications internally and externally to improve the corporation’s image.

As a key player on the executive team, the company grew from $100 million to nearly $900 million in 8 years with an EBITDA averaging 19% through that period. While there was significant organic growth, the company also completed 7 acquisitions creating operational and commercial synergies. In his marketing and administrative roles, he led multiple initiatives to successfully integrate these firms.

Thought Leadership

  • Making Budgets Work
    Leadership and Accountability Drives Results. During the year end period most companies are spending lots of resources to prepare sales forecasts, expense budgets, cash flow projections and production or manpower plans.  The best companies view this process as an integral part of their business plan for the upcoming year.  Others view it as a general […]
  • Creating Organizational Value in the Supply Chain
    Today’s marketplace is competitive. Businesses in all industries are looking for ways to increase operational efficiencies and reduce costs. Maximizing the supply chain process can have a dramatic effect on the bottom line. Recently, two of our executives discussed how they help companies to create significant value in their supply chain and how suppliers can […]
  • Sales and Operations Planning Insights into Global Marketing
    Effective sales and operations planning, or S&OP, must strive to have a common focus, which can be difficult to achieve without a process to guide the way. S&OP in manufacturing environments provides a structure for a culture of open communication, a common language for that communication and measurements to assure optimal results. With a clearly […]


MBA – Southern Methodist University
BJ – University of Missouri



Adjunct Instructor in Marketing, Philip Crosby Quality College,
DuPont Safety Training, Seminars on topics ranging from Managing Health Care Costs to Team Marketing Concepts for Manufacturers.